I’m Jie Liu, a Product Designer specializing in complex systems and 0→1 products.

With experience designing internal platforms and data-heavy workflows in regulated environments, I focus on turning ambiguity into clear, scalable solutions.

My work balances user needs, business goals, and technical constraints—helping teams make better decisions through thoughtful product design.

Selected projects

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

AI-Assisted Survey Response Analysis Tool

Designed an AI-assisted experience that helps teams analyze and organize open-ended survey responses, improving speed, consistency, and insight quality across studies.

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Feasibility & Pricing — Internal Decision Platform

Designed a streamlined feasibility and pricing workflow that helps internal teams evaluate complex study requirements, improve pricing accuracy, and make faster go/no-go decisions.

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Beauty Spa Startup — Marketing Website

Designed a marketing website for a skincare startup focused on clarity, usability, and brand consistency.

Defined end-to-end user flows from service discovery to booking and payment, integrating third-party tools to support confident user action.

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Education Platform — University Application Support Website

Designed a service-focused website for an education business supporting U.S. university applications.

Translated complex application processes into clear content structure and user flows, emphasizing trust, clarity, and accessibility.

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AI-Assisted Survey Response Analysis Tool

Designed an AI-assisted experience that helps teams analyze and organize open-ended survey responses, improving speed, consistency, and insight quality across studies.

See the project

AI-Assisted Survey Response Analysis Tool

Designed an AI-assisted experience that helps teams analyze and organize open-ended survey responses, improving speed, consistency, and insight quality across studies.

See the project

Feasibility & Pricing — Internal Decision Platform

Designed a streamlined feasibility and pricing workflow that helps internal teams evaluate complex study requirements, improve pricing accuracy, and make faster go/no-go decisions.

See the project

Beauty Spa Startup — Marketing Website

Designed a marketing website for a skincare startup focused on clarity, usability, and brand consistency.

Defined end-to-end user flows from service discovery to booking and payment, integrating third-party tools to support confident user action.

See the project

Education Platform — University Application Support Website

Designed a service-focused website for an education business supporting U.S. university applications.

Translated complex application processes into clear content structure and user flows, emphasizing trust, clarity, and accessibility.

See the project

AI-Assisted Survey Response Analysis Tool

Designed an AI-assisted experience that helps teams analyze and organize open-ended survey responses, improving speed, consistency, and insight quality across studies.

See the project

Feasibility & Pricing — Internal Decision Platform

Designed a streamlined feasibility and pricing workflow that helps internal teams evaluate complex study requirements, improve pricing accuracy, and make faster go/no-go decisions.

See the project